Senior Manager, Postpaid Usage & Retention at Airtel Nigeria

Airtel Nigeria (Airtel Networks Limited), a leading mobile telecommunication services provider in Nigeria and a member of Airtel Africa Group, is committed to providing innovative, exciting, affordable and quality mobile services to Nigerians, giving them the freedom to communicate, rise above their daily challenges and drive economic and social development.
Job description

1.  Deliver   postpaid voice revenues

    Managing the usage KPIs for the postpaid business.
    Managing the CR for the postpaid business
    Driving voice usage  for the   active customer base

2.  Deliver postpaid   REC base

      Managing the   active postpaid subscriber base with the objective of enhancing the customer   life on network
      Managing the   various customer age on network buckets so as to minimize flow of customers   into the inactive bucket
      Drive win   backs from the inactive base
      Improve new   customer gross additions to revenue earning customer conversions by   monitoring and controlling the quality of gross ads
      Special focus   on retention of high value postpaid subscribers


3. Drive   Retention Management

      Drive   segmentation of customer using value segmentation in-order to determine the   cost of retention.
      Develop   data based predictive models to identify best prospect target and launch   target based offers
      Manage   the various customer age on network buckets to minimize flow of customers   into the inactive bucket
      Improve   new customer gross adds  to revenue   earning customer conversions by controlling the quality of gross adds
      Track   campaign results, analyze data, and assess the effectiveness and   profitability of retention campaigns; modify strategies as indicated.

4. Product   Management

      Develop and launch voice usage enhancing   & retention products based on consumer behaviour analytics with a view   to:
          Creating new usage opportunities as well   as enhance existing usage behaviour across different consumer segments
          Minimize REC loss , maximize REC win backs   , increase AON of the customer across different consumer segments
      Effective liaisoning across BI, Finance, IT, Network, CSD, regulatory   to launch and track new products.

5. Drive Customer life time Value management (CLTV)



      Increase   the Life time value (LTV) of customers across segments by upselling products   to increase usage and customers age on network.
      Develop   customer journey touch points and process in order to extend retention.
      Develop   customer engagement tools in order to create brand advocates.

6. Analysis and review

      Build MIS data systems to enable tracking and review of all key voice usage/REC   impacting/driving/ enhancing indicators
    Periodical review and course correction to   correct/ resolve/ leverage opportunities for revenue and REC growth within   the postpaid  base

Desired Skills and Experience

    Bachelors in Computer Science or Engineering  or  Masters in Computer Applications
    Masters in Business Administration would be preferred additional qualification MBA in Marketing or Postgraduate degree with specialization in Marketing.
    10 years of work experience work Experience with at least 6 years of relevant experience in Telecom.
    Of these at least 4 years  should be in telecom postpaid  marketing.
    A minimum of 3 years in Management role with having direct on co. roll reportees.
    Sound understanding of postpaid billing systems/ products/ revenue planning and management
    Extensive knowledge of postpaid telecom workflows to ensure effective development of financial and product business cases, review and management of products
    Understanding and experience in Telecom consumer analytics and how to apply the same in product development